Anderson will oversee Loverboy's commercial marketing and go-to-market strategy across wholesale and retail. With the Lone River acquisition by Diageo, he focused on the strategic expansion and overall integration, and has extensive experience working with Molson Coors' distribution network. and Canada, including White Claw, Mike's Hard Lemonade, Cayman Jack, Lone River Ranch Water, and more. and Lone River (Diageo), launching and scaling brands in the U.S. At Loverboy, Hahm will manage the brand's national sales team and oversee key distributor and retailer relationships, helping grow Loverboy's shelf and floor space across its national retail footprint.Īnderson's experience includes over 20 years working with flavor-driven beverages across Mark Anthony Brands Inc.

Loverboy’s Spritzes and Canned Cocktails are available in 44 states for direct purchase on Loverboy’s website, with its Sparkling Hard Teas sold at select retailers nationwide, including Kroger, Total Wine, Target and Whole Foods (currently available in 19 states with nationwide expansion plans to be completed this year).Hahm brings more than two decades of experience in the craft beer industry, primarily at the Craft Brew Alliance, where he led national sales operations and helped fortify its partnership with Anheuser-Busch. Bartenders’ Guild COVID relief, No Kid Hungry, NQAPIA, and Human Rights Campaign.Īll of Loverboy’s beverages are made with pure, high-quality ingredients such as organic brewed tea, real juices and purées, and monk fruit, helping everyone let loose a bit more and live life with no regrets. The purpose-driven brand has also donated over $80,000 to charitable organizations including the U.S. Best known for its better-for-you Sparkling Hard Teas, Spritzes and Canned Cocktails that transform any occasion into something spectacular, Loverboy is the only RTD beverage brand that has its own unique line of exclusive merch ranging from t-shirts, hoodies and sunglasses that sellout within minutes of each drop. Considered to be the fastest-growing alcohol brand in the U.S., Loverboy was founded by Kyle Cooke, accredited by Bravo’s “Summer House” fame. Loverboy is a premium alcohol and lifestyle brand that trailblazes new standards in the better-for-you and ready-to-drink beverage categories. Equivalent to two cocktails per can, the Cosmopolitan boasts 12% ABV, is 95 calories and contains 3.5g of sugar per serving. The light, crisp cocktail includes real, all-natural lime juice, organic blue agave (a substitute for the overly sugary Cointreau) and a splash of real cranberry juice giving the drink its iconic pink shade.

Loverboy’s Founder Kyle Cooke spent over eight-months testing and perfecting the formulation which embodies bright notes of citrus with a hint of sweetness, providing an indulgent cocktail that’s as fresh and smooth as it is pink. Loverboy reinvents the resurging New York staple with a better-for-you iteration by eliminating sugar-packed ingredients, further disputing the perception around the classic cocktails likeliness to a vodka-cranberry. NEW YORK, New York – Loverboy, one of the fastest growing alcohol brands that’s trailblazing new standards in the better-for-you and ready-to-drink beverage categories, continues to expand its robust product roster of Sparkling Hard Teas, Spritzes, and Canned Cocktails with the release of their newest innovation today – the Cosmopolitan.

Loverboy drink